AI Edtech Startup
Helping an AI edtech startup build an always-on AI cofounder, now live in university accelerators.
Built an always-on AI cofounder for entrepreneurs, now live in university accelerators with 90+ users in 6 months.
Where they started.
An edtech founder had already shaped the use cases and focus areas, and wanted to move fast on the build of the AI product.
The product: structured advice for entrepreneurs, especially those going through accelerators. An always-on cofounder.
Early conversations with users made one thing critical: the quality of the advice, and the structure it came in.
The work.
- 01
Plan. We planned the product around one omnipresent AI agent with access to every skill in the app, alongside AI-powered tools for the work of starting up: market research, financial modelling, marketing channels, value propositions, costs and feasibility, idea generation, and VC-ready pitch decks. And because the quality of advice is what users judge the product on, we chose an architecture built to improve it fast: models swap in and out as soon as better ones are available, with no regressions.
- 02
Design. We designed the user experience around the actual habits of users, drawn from direct conversations rather than assumptions.
- 03
Build. We built a reliable AI product that delivers high-quality, unique advice in the structure users expect, and optimised LLM costs so the AI-powered functionality runs at very low cost.
- 04
Launch. We tested acquisition across TikTok, Instagram, real-life events, courses and networks, and supported the technical rollout into university accelerators.
What it produced.
- 01
Annual contracts with university accelerators, putting the product in front of every new cohort of founders.
- 02
90+ users within 6 months.